CEO of Bellmere Aged Care Facility Puts Microtown on the Big Stage


CEO of Bellmere Aged Care Facility Puts Microtown on the Big Stage


THE CEO of an aged care facility has won the 2019 Telstra Queensland Business Woman of the Year as well as the Medium and Large Business title for the world’s first microtown in Bellmere.

Natasha Chadwick said NewDirection Care shattered what “we know as the traditional aged care model”.

“One of my main passions is to invent an alternative to the traditional institutionalised aged care in Australia,” she said.

Mrs Chadwick had been working in the industry for 18 years and was frustrated with standard operations and management.

“I wanted to be able to provide care without our residents losing their independence,” she said.

“I began to ask myself ‘if it was my mum, where would I want her to go’ and that’s when I realised there wasn’t anywhere around that I would want her to experience so I decided to change that.”

Within 12 months Mrs Chadwick had launched her idea of a more inclusive aged care facility and now, five years on, the Buderim resident is raking in awards.

Mrs Chadwick has also been short-listed for Telstra’s National Business Woman of the Year Award, to be announced May 16.

“I’m excited more than anything,” she said.

“It’s another platform to start that discussion in Australian society about ‘what would I want for my family and myself’ and I think that’s really important.”

Mrs Chadwick’s team is now working on turning their concept into a licence that will allow other facilities around the world to adopt their business model.

“I can only make a small change here in Queensland but we have hundreds of thousands of residents around Australia and overseas that could benefit from this,” she said.

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