Innovating in the aged care industry
22 Sep 2023 | Last Updated 27 Oct 2025

Innovating in the aged care industry
NewDirection Care’s MICRO TOWN® community recently gained recognition in The New York Times as a progressive aged-care model. Traditional institutions face criticism for profit-driven approaches, prompting innovation for individualised care and independence. In this guest post, NewDirection Care’s CEO Natasha Chadwick advocates for industry-wide transformation and welcomes collaboration to expand their innovative approach across sectors.
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