NewDirection Care Founder and CEO, Natasha Chadwick has been awarded the prestigious 2019 Telstra Australian Business Women’s Awards in the award ceremony held tonight 16th May 2019 in Sydney. An ode to her lifelong work in Aged Care, innovating and rewriting Australian’s Aged Care as we know it. Natasha also took home the 2019 Medium & Large Business category award.

In her acceptance speech, Natasha said, “The questions that the Australian community needs to ask itself are; do we still think its okay to segregate someone who is living with dementia from other people in a secure environment—to criminalise someone who is living with a brain injury or brain disease?

“If you had a loved one in this situation, it’s not what you would want for them. Winning this Telstra award will shine a spotlight on my mission at NewDirection Care for radical change across all aged care.”

Now in its 24th year, the Telstra Business Women’s Awards celebrates women who have challenged the status quo and are redefining business by forging their own unique approach to achieve success.

After more than two decades in the Aged Care industry, Natasha believes Australia’s aged care model needs an innovative transformation and a people first approach.

Natasha opened the doors to NewDirection Care, a world’s first diagnosis-inclusive Microtown™ residential community for the elderly and those living with younger onset dementia and complex care needs.

Shattering what we know as the traditional Aged Care model, Natasha’s mission is to invent an alternative to traditionally institutionalised aged care in Australia.

NewDirection Care will transform the industry, operating around intrinsic human values, encouraging inclusiveness and freedom, while creating the start of a global movement to a new way of caring for our elderly.